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Everybody and their mother has attempted to create “Instagram for video,” and it’s possible Twitter is joining the club.

CEO Dick Costolo sent a tweet Wednesday morning that included a short video that auto-plays when you click to expand his tweet, raising some questions about the company’s intended future in relation to video:

Twitter only rolled out expanded tweets with viewable in-stream media in June 2012, but it’s already become a core part of the Twitter experience as the company moves further toward working with brands on advertising and marketing.

As the company continues to add more and more functionality to expanded tweets, making them more like headlines over stories than 140 character thoughts, it’s worth asking, as Matt Buchanan did for Buzzfeed, what exactly a tweet is these days — it’s…

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Love the SMB focus. Key clients understand this. Not sure if i agree whole hog on the ripple affect. what say you?

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Super important for any publisher, content type and so on. Huge problem for great quality new brands. I’m going to check this out.


Back in November we told you about Futureful, a Finnish startup that’s trying to create a semantically-driven content discovery tool — kind of like StumbleUpon but smarter. Well, as of now, iPad users in the U.S. can try it out for themselves.

The company, which describes itself as “a group of humanists and computer scientists,” is basically trying to fuse machine learning with human understanding. It’s backed by Skype co-founder and über-angel Janus Friis, who lent a glowing quote to the launch release:

“Futureful makes it fun to surf the web again. Everyone should try it. And this is only the beginning of what Futureful can become.”

So, how does that square up with the reality of using the app?

I’ve been playing around with it a bit pre-launch, and I have to say the simplicity of the interface appeals, particularly when you compare it with the iPad…

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Shameless promotion?

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These smells of bad tv promotion. That said, give em a little credit for trying. Twitter is a media company huh?!!


Much has been made in the last few years of how social media has affected the television experience — specifically, how Twitter and other networks have created incentive for real-time viewing in a world where 45 percent of American households have DVRs. But not every person is live-tweeting every show; hence, gimmicks like the upcoming interactive Hawaii Five-0 seem likely to multiply.

According to Deadline, three different endings were filmed for this Monday’s Hawaii Five-0, each featuring the reveal of a different killer.

During the live broadcasts (both East Coast and West Coast), viewers will be encouraged to vote for whodunit via Twitter or the official CBS (s CBS) site — the winning ending for each broadcast will be aired in real-time. This could, at least in theory, lead to CBS airing a different ending in New York than in Los Angeles.

Actively including social media voting…

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Pay TV will shrink for first time in history, study says cable watching peaked in 2011

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OHHHHH…very interesting. What say you almighty cable TV?


It’s finally happening. The number of Americans who pay for cable-like TV products is declining, says a research forecast that claims subscriptions peaked at nearly 101 million in 2011 but will decline to less than 95 million by 2017.

The stats come by way of research group TDG which presented the findings in this chart:

Decline in cable

While a five percent decline is hardly earth-shaking, TDG describes the end of cable TV’s growth as a tipping point with “long-term tectonic implications.”

This makes sense. The price of cable bundles is climbing ever higher, at the same time as a bevy of new distribution options is increasing consumer frustration at having to purchase channels they don’t want. Meanwhile, a rising generation of “cord-nevers” thinks buying a cable package to watch one show makes as much sense as buying a CD to hear a single song.

But don’t count out the TV industrial complex just…

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