Financial Times joins Flipboard, says it’s a better deal than Apple

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big move in the wrong direction? flipboard is a business or a platform?

Gigaom

The Financial Times is now making its content available through Flipboard, the popular reading platform that lets users draw on their social networks to assemble content from a variety of publications or create their own magazine.

The partnership, which comes a year after a similar deal between Flipboard and the New York Times(s nyt), will grant full access to FT subscribers while casual visitors will be able to read a smattering of FT blog posts and cultural stories.

Rob Grimshaw, managing director of the FT.com, said by phone that the deal will involve the FT and Flipboard sharing advertising revenue, but would not disclose what the exact revenue split is. In the past, the ad splits have been a source of contention for some publishers, including Condé Nast, which pulled back its advertisements from titles like New Yorker and Wired. (A Flipboard spokesperson said the company has an…

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