Everybody and their mother has attempted to create “Instagram for video,” and it’s possible Twitter is joining the club.
CEO Dick Costolo sent a tweet Wednesday morning that included a short video that auto-plays when you click to expand his tweet, raising some questions about the company’s intended future in relation to video:
Twitter only rolled out expanded tweets with viewable in-stream media in June 2012, but it’s already become a core part of the Twitter experience as the company moves further toward working with brands on advertising and marketing.
As the company continues to add more and more functionality to expanded tweets, making them more like headlines over stories than 140 character thoughts, it’s worth asking, as Matt Buchanan did for Buzzfeed, what exactly a tweet is these days — it’s…
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