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Super important for any publisher, content type and so on. Huge problem for great quality new brands. I’m going to check this out.


Back in November we told you about Futureful, a Finnish startup that’s trying to create a semantically-driven content discovery tool — kind of like StumbleUpon but smarter. Well, as of now, iPad users in the U.S. can try it out for themselves.

The company, which describes itself as “a group of humanists and computer scientists,” is basically trying to fuse machine learning with human understanding. It’s backed by Skype co-founder and über-angel Janus Friis, who lent a glowing quote to the launch release:

“Futureful makes it fun to surf the web again. Everyone should try it. And this is only the beginning of what Futureful can become.”

So, how does that square up with the reality of using the app?

I’ve been playing around with it a bit pre-launch, and I have to say the simplicity of the interface appeals, particularly when you compare it with the iPad…

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