Pinterest gets serious about recipe inspiration with Punchfork buy

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Look who is acquiring…PINTEREST! And in food – my personal favorite and a logical. Wake up fashion folks, you’re next…home decor on the heals…sure thing.

Gigaom

A good deal of Pinterest’s members are already using the social network as a visual recipe book, so Pinterest has decided to make its love for food official by scooping up Punchfork, a recipe portal that aggregates culinary ideas from blogs and cooking sites across.

Punchfork CEO Jeff Miller revealed the acquisition on Punchfork’s website today, though he didn’t disclose a purchase price. Pinterest confirmed Punchfork is its first acquisition in its short history, and given the Pinterest community’s obsession with food pins, it seemed a natural fit for the rapidly growing social network. “People come to Pinterest to find inspiration for their everyday lives and we think Punchfork’s mission aligns with this well,” spokesperson Annie Ha said in a statement.

Punchfork is one of the growing number of recipe aggregation portals on the web, but it’s distinguished itself by building an API which food bloggers and independent recipe…

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