Bing and Klout team up to put social influence scores into search results

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Wondered when KLOUT would reach OUT.


Microsoft’s search engine Bing and Klout announced a strategic partnership Thursday that will allow Microsoft (s msft) to invest in the site that attempts to measure internet influence and display Klout scores within Bing search results.

In a blog post announcing that Bing would become one of Klout’s “most significant partners,” Klout CEO Joe Fernandez explained how the two will be a good fit:

Microsoft and Klout both believe that the growth of the social web and the increasing importance of your online identity are fundamentally transforming the Internet, making it even more important to understand people, not just pages. Like Microsoft, Klout is a friend to all social networks. We both want to help everyone discover relevant people regardless of the specific networks on which they’re active. And we believe we’ve only just begun to tap into the knowledge and insights “search through people” will enable, now and into the…

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