After losing display ad lead to Facebook, Google is back on top

Posted on

the rich get richer.


After falling behind Facebook (s fb) in online display advertising revenue, Google (s goog) is back on top.

According to a new report from research firm eMarketer, the search giant is expected to earn $2.31 billion in U.S. display ad revenue, up 38.5 percent from last year. Facebook, on the other hand, will bring in $2.16 billion, up 24.4 percent from last year.

Google’s earnings will comprise 15.4 percent of the total $14.98 billion display ad market in the U.S., compared to 14.4 percent for Facebook and 9.3 percent for Yahoo. Microsoft and AOL trail with 4.5 percent and 3.6 percent respectively.

The total display ad market is expected to grow 21.5 percent, eMarketer estimates, fueled by the growth of both Google and Facebook’s ad platforms, the expansion of online ad inventory, mobile growth and additional spending on digital video advertising, particularly on YouTube.

An earlier forecast from eMarketer…

View original post 165 more words

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s