Tumblr hires new sales chief to lead ad drive

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congrats tumblr. congrats lee


Tumblr is ramping up its advertising plans with the hiring of Lee Brown, who will serve as the company’s first head of global sales. The hiring marks another big step for Tumblr as it distances itself from its old anti-advertising stance and embraces brands that want to use the blogging platform to reach consumers.

The company has historically shunned traditional advertising but in May, began rolling out the first paid products for advertisers. Those included placing branded posts into Tumblr’s Radar feature, letting brands run display ads at the top of Spotlight pages and allowing users to pin posts to the top of their followers’ dashboard. Since launching its ad products, Tumblr has worked with Coca-Cola (s KO), Sdidas, Fox Searchlight (s nws) , Calvin Klein, and MTV (s via).

Brown is coming over from Groupon (s grpn), where he was senior vice president of national sales. Before that, he worked at Yahoo…

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