Dijit’s new NextGuide tries to reinvent the TV guide on the iPad

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Watch the tablet become the first screen with TV being the second.


Social TV remote startup Dijit is reinventing itself with a new iPad(s AAPL) app that squarely aims at the TV guide space: Dijit’s new NextGuide app presents users with viewing recommendations for live television as well as Netflix (s NFLX) and Hulu without resorting to the traditional channel grid. Instead, it organizes viewing through customized categories, which can include your home town, your favorite baseball team or even more niche interests like “German shepherds” or “deep sea diving.”

NextGuide isn’t Dijit’s first stab at this space. The company first launched its remote control app, dubbed Dijit and capable of controlling TVs and set-top boxes through a custom IR blaster, last summer. It added some basic social programming guide functionality to Dijit earlier this year, and the company signed up more than 100,000 users. Still, Dijit CEO Jeremy Toeman told me recently that he never saw it take off, and so…

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