Cloud storage to hit 1.3B subs by 2017 but where’s the money?

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More than a half billion subscriptions to cloud-based storage will be sold this year, up from less than 300 million in 2011, according to new data from IHS iSuppli.  And that’s not the end of it: the researcher forecasts subscriptions will hit 625 million next year, up 25 percent and expects double-digit growth rate to continue till 2017 when subscriptions are expected to hit an impressive 1.3 billion.

No wonder vendors keep jumping into a scrum that already includes Dropbox, Amazon(s amzn) CloudDrive, Apple(s aapl) iCloud, Google(s goog)Drive and Microsoft(s msft) SkyDrive. That’s not competition for the faint of heart.

According to the report:

The dash to provide cloud services is sweeping through companies of all shapes and stripes—from the wireless providers who have a lock on broadband spectrum; to corporate titans like Amazon, Google, Microsoft and Apple; to independent and pure-play cloud storage providers like Dropbox, Barracuda…

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