This hits closer to home. Well done from my POV.
Why do we blog? Why do I blog? Do we want to give or receive? Well giving is a beautiful thing and probably we want to give some but, most of all and most frequently, we all expect receiving, in the end it’s about us, it’s all about us!
Sometimes brands don’t understand that, in their adventure (literally) on the online social new world. They don’t understand that it’s all about their fans, not themselves. They must fulfil aspirations instead of giving info that everybody already knows.
Nowadays, all info about price or product specifications are as far as a simple click an yet, brands continue to want to control information, they are selling online, via social networks, like they always did it offline. And then what happens? They suck!