Blogging is now firmly part of the mainstream. As print media circulations continue to decline, a multitude of new voices are emerging, self-publishing content as so-called “citizen-journalists”. Mummy bloggers are perhaps the most well-known, followed by food bloggers (have you seen how many people take photos of their food these days?). But it’s not restricted to these groups, because for every niche interest – and I mean every niche interest – there’s a blogger somewhere, writing to an engaged community of readers.
And what’s most interesting is that bloggers are increasingly blurring traditional media boundaries. In many cases it’s bloggers – not the mainstream media – who are able to bring us the real inside track on an issue, less inhibited by the commercial restraints imposed by a publisher. In short, bloggers are increasingly savvy and out there producing, in some cases, outstanding content, read by huge audiences.
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