Month: September 2012

Five reasons why media companies should pay attention to The Atlantic

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Interesting stuff here.


There has been a lot of buzz around the recent launch of a new online business publication called Quartz, in part because a new global business-news provider doesn’t come along that often, but also because it comes from the team behind The Atlantic — a 155-year-old magazine that has managed to beat almost overwhelming odds and become something of a digital success story. Although there are other digital-native media entities that are doing interesting things, including BuzzFeed and the Huffington Post, there’s an argument to be made that Atlantic Media is one of the most interesting traditional media players for a number of reasons.

The New York Times has drawn a lot of interest because of its paywall, something that has made it a kind of flag-bearer for that method of trying to generate revenue, and the Washington Post and The Guardian are on the opposite end of…

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Bing and Klout team up to put social influence scores into search results

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Wondered when KLOUT would reach OUT.


Microsoft’s search engine Bing and Klout announced a strategic partnership Thursday that will allow Microsoft (s msft) to invest in the site that attempts to measure internet influence and display Klout scores within Bing search results.

In a blog post announcing that Bing would become one of Klout’s “most significant partners,” Klout CEO Joe Fernandez explained how the two will be a good fit:

Microsoft and Klout both believe that the growth of the social web and the increasing importance of your online identity are fundamentally transforming the Internet, making it even more important to understand people, not just pages. Like Microsoft, Klout is a friend to all social networks. We both want to help everyone discover relevant people regardless of the specific networks on which they’re active. And we believe we’ve only just begun to tap into the knowledge and insights “search through people” will enable, now and into the…

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After losing display ad lead to Facebook, Google is back on top

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the rich get richer.


After falling behind Facebook (s fb) in online display advertising revenue, Google (s goog) is back on top.

According to a new report from research firm eMarketer, the search giant is expected to earn $2.31 billion in U.S. display ad revenue, up 38.5 percent from last year. Facebook, on the other hand, will bring in $2.16 billion, up 24.4 percent from last year.

Google’s earnings will comprise 15.4 percent of the total $14.98 billion display ad market in the U.S., compared to 14.4 percent for Facebook and 9.3 percent for Yahoo. Microsoft and AOL trail with 4.5 percent and 3.6 percent respectively.

The total display ad market is expected to grow 21.5 percent, eMarketer estimates, fueled by the growth of both Google and Facebook’s ad platforms, the expansion of online ad inventory, mobile growth and additional spending on digital video advertising, particularly on YouTube.

An earlier forecast from eMarketer…

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How Disney built a big data platform on a startup budget

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interesting big – little company thinking.


Disney (s dis) is a massive company, but when it comes to its big data platform, the entertainment conglomerate looks a lot like a startup. Kind of, that is. By the sheer power of its will (and ingenuity), a small team has been able to craft a large custom platform out of Hadoop, NoSQL databases and other open-source technologies. But for better or for worse, doing big data at such a large company means playing by a different set of rules.

When it came to putting a big data platform in place, Arun Jacob, director of data solutions in the Disney Technology Solutions & Services group, told a room at the IE Group Big Data Innovation conference in Boston on Thursday that Disney chose to build something from scratch rather than buy software from a large vendor. Cost certainly played in a role, but really it was flexibility that…

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Startup Communities – Operation Pre-order

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I read this and like it. Great work Brad.