After losing display ad lead to Facebook, Google is back on top

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the rich get richer.

Originally posted on Gigaom:

After falling behind Facebook (s fb) in online display advertising revenue, Google (s goog) is back on top.

According to a new report from research firm eMarketer, the search giant is expected to earn $2.31 billion in U.S. display ad revenue, up 38.5 percent from last year. Facebook, on the other hand, will bring in $2.16 billion, up 24.4 percent from last year.

Google’s earnings will comprise 15.4 percent of the total $14.98 billion display ad market in the U.S., compared to 14.4 percent for Facebook and 9.3 percent for Yahoo. Microsoft and AOL trail with 4.5 percent and 3.6 percent respectively.

The total display ad market is expected to grow 21.5 percent, eMarketer estimates, fueled by the growth of both Google and Facebook’s ad platforms, the expansion of online ad inventory, mobile growth and additional spending on digital video advertising, particularly on YouTube.

An earlier forecast from eMarketer…

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